Curriculum Vitae
Senior Product Designer in B2B & B2C digital products, specialising in AI-driven design, I simplify complex problems while maintaining a strong focus on product quality. I work end-to-end from discovery to delivery, partnering closely with Product, Engineering, and GTM to ship outcomes that balance user needs, business impact and customer satisfaction.
Contact
milenasamos@gmail.com
Location
Berlin
Nov 2024 – Present
Senior Product Designer · Choco · AI native startup digitalizing food industryÂ
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Designing AI-driven features across CRM and eComm teams using AI-native processes like AI prototyping, vibe-coding UI improvements in production, and automating internal product and design documentation.
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Leading initiatives from problem definition and design delivery through to measuring success and go-to-market strategy in a fast-paced environment.
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Representing Product and Design to internal and external stakeholders, gathering customer feedback and iteratively testing the product.
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Owning workshop planning and facilitation for co-creating products with customers.
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Informing the product roadmap with priorities aligned to team and company vision.
B2B
Work Experience
Apr 2024 – Aug 2024
Senior Product Designer
· Sona · Early stage startup in Workforce ManagementÂ
- Embedded in the Communications module at an early stage B2B SaaS Frontline Workforce Management startup, I played an instrumental role in integrating an acquired Workplace messaging app into our existing platform ensuring a cohesive and seamless experience.Â
 - Working in a cross-functional team, I informed the product roadmap ready for the product launch with early stage customers.Â
 - Led and owned the outcome for several feature release and ideation workshops aimed to achieve feature parity across our app and web products.
 - Delivered high-fidelity designs in a high-pace environment while maintaining our Design system components.
B2B
Jan 2020 – Mar 2024
Senior Product Designer · ResearchGate · Product company in Academic publishing
- Senior Product Designer II (App)
Joined the team to cover product knowledge gaps from a newly formed team. Launched the Android App and relaunched the iOS app amongst working on web parity and new mobile first features.
 - Senior Product Designer II (Core web experience)
Worked in the core team improving profile representation for researchers and redesigning the search feature, running user research for critical user journeys, prioritising and applying new design system standards to the product. Promoted to Senior Product Designer II and hired and onboarded 6 Product Designers.
 - Senior Product Designer (Growth)
Gained deep understanding of designing for SEO for our large user base, improved the overall user experience keeping up with Google's updates.
B2C
Mar 2019 – Dec 2019
Product Designer · MedEngine · Early stage startup in Medtech
- Planning and executing qualitative user research on people with Parkinson's and their relationships with their direct environment.Â
 - Interviews analysis to distil users’ needs and pain points into digital designs for a mobile application. Working closely with Software Engineers and delivering high-fidelity prototypes ready to be developed.Â
 - Supporting decision-making in MVP prioritisation meetings, conducting on-site app testing with our users, and iterating the app post-user feedback and usability testing.
B2C
Mar 2018 – Feb 2019
Service Designer · Idean · Experience & Service Design agency
- Planning and conducting design-led research. Facilitating workshops involving executives, consultants, product owners, designers and developers.
 - Deliver high-fidelity designs to Software Engineers.Â
 - Defining the product's overarching vision and the benefits to its users within the Automotive Supply Chain industry.Â
 - Active member of the team supporting proposals for design-led sales and pitching for clients nationwide.
B2C
B2C
B2C
B2C
B2B
B2B
Technical Skills
Design Tools
Methodology
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Figma
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Claude Design
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Figma Make
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AI generative Tools
Technology
Creative
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AI Prototyping
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Usability Testing
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Workshop Facilitation
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Data-driven design & strategy
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Claude Code
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Claude Cowork
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Cursor
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Github
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Vision Design
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​Accessibility Standards
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Content Strategy
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AI-generated Videos
Education
Basic Track Design Thinking
Hasso Plattner Institut · 2017
In-depth approach of the Design Thinking process. Cross-functional teamwork. Innovative solutions developed in close collaboration with project partners from large corporates, non-profits, startups, foundations, and government.
B.Sc. Industrial Design Engineering
ELISAVA · 2009 – 2012
History of product design and aesthetics. Mechanics and thermodynamics. Industrial processes and material analysis. 2D and parametric 3D design. Product life cycle assessment. Furniture and packaging design. Service and human-centred design.
M.A. Strategic Design
design akademie berlin · 2015 – 2017
User research and human-centred design. Systematic approach to the design process. Design thinking and workshop conceptualisation. Strategic planning and brand management. Innovation strategy for future scenarios.
Languages
English & Spanish
Native
German
Proficient
Mandarin
Basic
